Top 5 Rookie Mistakes Affiliates do when advertising on Facebook
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook – When starting to work with Facebook, some publishers make sad mistakes that impact their outcome or even result in extra (considerable) expenses. Read the full review here and learn what not to do when advertising on Facebook.
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook.
First Mistake: Similar Details in Different Accounts
For example, they bind a single bank card to several accounts.
Facebook automatically links accounts with the matching data in different profiles or ad cabinets. In perspective, the social network might find ad activity on one of the accounts suspicious and, therefore, may block all similar accounts at once.
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook – Given that Facebook is famous for frequent account blocking for no apparent reason, even if you work only with permitted ads and do not violate the social network policy, this does not mean you are safe from being banned.
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook.
Second Mistake: Attempting to Work with Different GEOs Simultaneously
All countries are categorized into three groups depending on the consumer purchasing power – the affluence of the population of a particular country:
- Tier 1 list includes countries with high purchasing power like Western Europe, Canada, Australia, the USA, South Korea, and other wealthy countries. There is high competition for traffic in these countries, which makes advertising more expensive.
- Tier 2 list includes countries with average purchasing power, such as Russia, Greece, Brazil, Belarus, China, Argentina, Ukraine, and others. Household income is lower here, so advertising is cheaper.
- Tier 3 list includes countries with low purchasing power, such as Libya, Kuwait, Madagascar, Cuba, and Cambodia. In these countries, the household income is low, so advertising is cheap there.
Despite the obvious benefits of working with Tier 1 countries, beginner publishers are hardly ever likely to profit off of Tier 1 traffic quickly. Besides, it requires a larger budget to start, which may not work for a majority of publishers.
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook
Third Mistake: Working with an Unknown GEO
n an attempt to elevate earning potential, publishers spring into:
- Foreign traffic.
- Different GEOs are unknown to them.
With minor exceptions, this does not yield meaningful results with the budget wasted for nothing.
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook – Although people have common behavioural patterns, each country’s population has its set of minds, shopping demands, social etiquette, etc. Thereby, the things that work in creatives in Italy might not necessarily work in the USA, not to mention ignorance of the language, slang, and its subtleties.
So, you might want to start with GEOs you comprehend. For example, first learn to attract Italian traffic if you are from Italy.
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook
Fourth Mistake: Duplicating Other Publishers’ Best Practices
Top 5 Rookie Mistakes Affiliates do when advertising on Facebook –Due to lack of experience, some beginner publishers are attempting to imitate or even duplicate ad campaigns of their colleagues.
However, duplicating either leads to short-term insignificant results or money waste. Advanced publishers commonly share cases when a particular scheme is worn out and ineffective.
Just as in any other business dimension, experience is significant here. Besides, the cases and mistakes of other publishers help to make the best creatives.
So, you might want to study other people’s work and fix individual markers, then combine them and use them in your unique advertising schemes. If you are new to the affiliate marketing industry, one good partner to have is CrakRevenue, as they have around 2000+ different partners to work with all the time!
Fifth Mistake: Starting an Ad Campaign with a Large Budget
In an attempt to compensate for expenses, beginner publishers launch ad campaigns with a large budget at once with:
- No test run with a small budget,
- No target audience analysis,
- No creatives testing.
Alas, this only leads to the loss of money.
So, before launching ads with a large budget, advanced publishers test creatives to:
- Determine top creatives,
- Adjust ad impressions and bids,
- Determine the target audience, etc.
This helps to adjust the ad campaign so that you can then run ads with a larger budget.
